Green Feathers — Packaging

The design and implementation of a new packaging range for bird box and garden wildlife cameras.

My involvement included running workshops with staff and users; a comprehensive review of all products and accessories; initial design concepts; prototyping; detailed design and artwork for all packaging elements and setup guides.

A system of base boxes and stickers was developed to maximise flexibility to accommodate a range of products and their associated accessories. The result was a suite of packaging, POS stands and brand assets that brings unity across the retail and online offering.

All brought to life with beautiful wildlife illustrations by Tom Frost.

Go to the Green Feathers website

“We had the pleasure of working with Isobel in 2021 to refresh our packaging design and expand our reach from online retail to both online and offline B2C and B2B markets.

Collaborating with Isobel was a fantastic experience. She took the time to thoroughly understand technical products, our goals and objectives, ensuring the brief was crystal clear. Isobel then skilfully transformed this muddle into a simple clear proposition, presenting our products in a way that gave us the confidence to explore new markets and attract new customers. Since launching our revamped products, we've been thrilled with the results, which have far exceeded our expectations.

Our products look absolutely fabulous and we are so proud when we present them.”

Chris Barrell
Operations Director, Green Feathers