North York Moors National Park — Brand Refresh

In collaboration with The Way Design

A long-term communications strategy and initial brand refresh for this amazing National Park. My role included assisting in a number of stakeholder workshops, interviews and surveys to identify core beliefs and characteristics that would inform a unifying proposition and purpose.

We produced comprehensive guidelines to inform all future communications which would help to convey a huge sense of pride that the people of the park have.

One big challenge that the park has is how to encourage more of the disadvantaged local community to participate in and enjoy the park. This played a big part in the strategy.